Friday, December 7, 2007

Coding Method

Magazines
0= Glamour
1= Latina
2= Black Woman



Appearance Gaze Sexuality
0=Classy 0=eachother 0=sexual
1=Casual 1=camera 1=playful
2=Partially nude 2=elsewhere 2=friendly





0= Glamour (December 2007)
Total Couples= 17

Appearence % Sexuality % Gaze %
0=47% 0=12% 0=76%
1=41% 1=41% 1=18%
2=12% 2=47% 2=6%




1= Latina (November 2007)
Total Couples= 7


Appearence % Sexuality% Gaze%
0=43% 0=57% 0=57%
1=57% 1=14% 1=29%
2=0% 2=29% 2=14%



2= Black Woman (November 2007)
Total Couples= 13


Appearence% Sexuality% Gaze%
0=31% 0=23% 0=23%
1=69% 1=31% 1=38%
2=0% 2=46% 2=39%

My final Project

Couples and Different races; Provocative or Warmhearted


Couples in many magazines have different ways of showing affection for each other depending on the atmosphere of the picture. But, what I have never looked into is the way couples are portrayed in different race magazines. From this research I have taken, “Glamour” “Latina” and “Black Woman”, and have compared all of the couples in the magazine. The comparison consists of what the couples are wearing, the sexuality of the content, and if their gaze is toward each other, or elsewhere.
After comparing all of the couples in the three magazines, I was just curious, and looked at the women that were not as a couple and analyzed how they were dressed, what kind of attitude she had, and if she is looking at the camera or not.

Appearance, Gaze, and Sexuality
For the different appearances, I included classy, casual, and partially nude. Second, as for the gazes, I included if they are looking at each other, looking at the camera, or looking elsewhere. And third, the sexuality content consists of; sexual which is if they are close and intimately attracted to each other, playful which is being close with smiles and slight touching, and friendly with smiling but not touching in an intimate way.

Observation of “Glamour”
Glamour had the most amount of couples between all three magazines which was 17. 47% of the couples were dressed classy with extravagant dresses and the men were in suits. Also the highest percentage, 47%, of sexual content for the couples went towards

the couples just being friendly. And third, 76% were looking at the camera rather than at each other or somewhere else.
As for the women in the magazine being by herself, the most significant thing that I saw was that most of the ads had the women dressed in classy dresses with a lot of make-up on. The majority of the girls were looking into the camera and had a serious face, or a slight smile. Although the women were dressed in classy outfits and were looking straight into the camera, they still had a soft look on her face which made the ads stand out, but were not over powering and provocative.

Observation of “Black Woman”
This magazine had the second highest amount of couples which was 13. As for appearance 69% of the couples were dressed more casually, and most of the pictures, 46%, were just friendly and had no signs of intimacy or playfulness. Also, 39% of the couples were looking somewhere else rather than looking at each other or the camera. This was odd to me because putting all three of these factors together it seemed that this magazine didn’t want to portray intimacy, or classiness like the glamour magazine did.
As for the women in this magazine, most of them are nicely dressed with extravagant jewelry on. The pictures of these women are differentiated from the other magazines because they are closer to their faces and have more that are just shoulders and above. Although these women are dressed classy and some in risqué clothing, the majority of them have smiles on their faces and are standing in a relaxed position.


Observation of “Latina”
This was the magazine that had the least amount of couples which was 7. This magazine also had the majority of couples dressed casual at 57%. But as for sexuality, 57% were sexual which mostly consisted of the way the guy was looking at the girl, or into the camera and the way they were touching each other. Also, 28% of the couples were looking at the camera in the pictures.
The women in the Latina magazine are more of the “everyday” woman which are more fully figured and not the stereotypical “model” figure. These women are wearing everyday clothing and business suits and are standing either with her arm crossed or leaning against something. Another side of the women in the magazine is the ones wearing classy dresses with a seductive look in their eyes. These women stand in more of a forced pose that seems almost uncomfortable which is different than the other two magazines.

Conclusion:
These three magazines show many ways races are differentiated by the way couples are portrayed. It was interesting to me that people can have so many ways to show his or her affection for another in an ad even without looking at each other. The Glamour magazine was the most interesting in the fact that the couples were more conservative than the other magazines in the fact they were dressed classier and they didn’t seem as passionate for each other unlike the other magazines. In the Latina and Black Woman magazines, the couples seemed more sexual than just adoring each other. The couples in the Latina

magazine also stood out in their own way because in most of the couples the man was looking at the woman in an adoring way while she was looking at the camera. There are so many ways that these couples are differentiated, but they are in some way the same which is to show feeling and compassion in different ways.
Although there were many couples in these magazines that were different from each other, the women that were alone also had a substantial difference. The Glamour women had the seductive look just like the Latina women, but had a softer way of being seductive. As for the Latina woman, they were definitely seductive, hair blowing, serious looks, and tight fit clothing gave a more impressionable look in a provocative way. However, the Black Woman magazine had women that were smiling and were closer up just on their faces rather than the whole body.
These women and couples in the magazines are a great example of how the three races are different, but also very similar. No matter what race the person is, the ads are trying to have an impact on the people that read it. Just by the gazes, appearance, and sexuality you can tell how many ways ads could affect someone.

Thursday, December 6, 2007

project

For my final project, i am comparing three different magazines, "Glamour", "Latina", and "Black Woman". The thing that i am looking at in these magazines are all of the pictures of couples. I have totalled all couples and am comparing their appearences, sexuallity of them together, and if they are looking at the camera, at eachother, or off somewhere else. As i am looking through the magazines, i have noticed more than just the couples. The men and women are different in the way they are dressed and the attitudes they have. In the Latina and Blackwoman magazines, the women are dressed more provocatively, and have a more serious look on her face. As for the women in Glamour, they are wearing more casual clothes and have a softer look on her face. As for the men, in the latina magazine they are wearing more of the cut-off shirts and have tattoos. But the Blackwoman magazine and Glamour have men that are wearing more preppy clothes and suites. The observations that i have been making with these three magazines are things that i would have never noticed.